The Pivotal Leader

The Pivotal Leader podcast, hosted by Gina Trimarco, Chief Results Officer of Pivot10 Results, features 30-minute interviews with modern and pivotal business leaders who share their experiences and anecdotal success stories to inspire rising leaders to shift their own organizational cultures to higher success.
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The Pivotal Leader




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Now displaying: 2017
Oct 26, 2017

“Create your dreams. Crave your dreams. 

Cultivate your dreams.”

- Frances Prado

In this episode of The Pivotal Leader, Gina Trimarco interviewed Frances Prado, CEO of Ageless Beautiful Clever Creations and inventor of Hanging Secrets, the world's first and only patented bra and lingerie organizer. HANGING SECRETS has identified and filled a previously unmet need for the storage of women's intimate apparel in a convenient and practical way.

Her grit, determination and work ethic are fueled by her journey as the daughter of Mexican immigrants who began their lives in the United States in 1963 as field workers and her career path with Costco. She worked alongside her parents in the fields picking produce in Bakersfield. At the time, she did not realize the great impact working in dirt with her parents would have on her. Her father always made sure they were the first ones in the fields and the last ones to leave. At Costco, she’s earned multiple positions. She’s most proud of being the first Latina woman to be Assistant General Manager of CWI Packaging.

These experiences have greatly influenced the person she is today and helped provide her with the necessary skills for success as an inventor, entrepreneur and U.S. patent holder. To date, only 7% of U.S. patents are issued to sole female inventors in the United States. And only 0.3% of those are Latinas. Frances is one of them!

Frances is passionate about her business because it has allowed her the satisfaction of contributing to both the U.S. economy and to women’s charitable causes, which, for her, is the true meaning of living the American Dream.

Podcast Topics Include:

  • Becoming an inventor, patent holder, CEO and “side launcher” … and as a woman
  • Living the “American Dream” as a daughter of immigrants
  • Learning work ethic at an early age
  • Understanding the need to do market analysis to determine who your customers really are beyond your assumptions
  • Being on the Home Shopping Network “American Dream Fast Track”
  • Leveraging management experience from Costco
  • The Costco Culture: running departments like entrepreneurial businesses
  • Understanding that “You’re only as good as your vendors”
  • The power of professional development and training

Full Show Notes at:

Oct 18, 2017

“Authenticity opens the door to conversations that are important.” – Brandon Black

In this episode of The Pivotal Leader, Gina Trimarco interviewed Brandon Black, co-author of EGO FREE LEADERSHIP: Ending The Unconscious Habits That Hijack Your Business.

Brandon retired as the CEO and Director of Encore Capital Group in 2013.  During his nine years as President and CEO, the company built significant cost and operational advantages, expanded into new asset classes, and made acquisitions that established Encore as the industry’s leading debt management and recovery solutions provider. 

Podcast Topics Include:

  • Workplace politics
  • How our brains confirm our own biases
  • How our behavior manifests and causes reactions in others
  • The ego’s role in creating negative distractions
  • The dollar cost of ego in a business
  • The pursuit of culture and a noble goal
  • Authenticity as an entry into important conversations
  • Transitioning from blaming to co-responsibility and from dysfunctional to productive
  • When the leader is the problem
  • Difficult and necessary conversations around gender, race and others who are different from you

Full Show Notes:

Oct 11, 2017

“I want our employees to look forward to Monday.” Jay Feitlinger

In this episode of The Pivotal Leader, Gina Trimarco interviewed Jay Feitlinger, serial entrepreneur, and the founder and CEO of StringCan Interactive, a strategic online marketing agency in Scottsdale, Arizona with a regional office in Paris, France. Since StringCan’s launch in 2010, Jay oversees strategy and vision with a mission of building a culture that makes going into work something his team looks forward to. He’s also responsible for recruiting additional team members to help exceed client goals, leading the team and allocating where StringCan invests time and money. One of Jay’s proudest accomplishments is earning Phoenix’s Best Places To Work award, on two occasions, recognizing StringCan for its dedication to its staff personal and professional development.

Practicing what he preaches around helping companies stay focused, Jay has positioned StringCan to work with multi-location, family oriented companies (such as swim schools or gymnastics schools) with their inbound marketing and online advertising needs. This focus has allowed StringCan to position itself as a leading authority in addressing the complex structure around multi-location online marketing needs, especially with local Internet search. This commitment has earned multi-year contracts with companies such as The Little Gym with over 250 locations and GameTruck with over 175 locations.


Podcast Topics Include:

  • Maintaining culture and values in multiple locations internationally
  • Managing client pace differences in different countries
  • How to be a “Best” company to work for
  • Hiring for fit, specifically for fast changing environments and passionate mindsets
  • Creating ideal employee avatars for recruiting and marketing to top talent
  • Phone screening interviews based on culture before skill
  • Personality and skills assessments
  • Employee surveys and feedback (Tiny Pulse)
  • Group interview approach
  • When company core values can come back to bite you
  • Managing family life like a business and having work/life balance
  • Investing in yourself as an entrepreneur and company owner

Full Show Notes:

Oct 5, 2017


“Fat lions don’t hunt. Stay hungry.“ – Justin Zastrow

In this episode of The Pivotal Leader, Gina Trimarco interviewed, a very lively and energetic Justin Zastrow, CEO of Smart Armor. Smart Armor started last year and didn't officially launch until September. Since then they’ve generated more than $1M in sales and counting. He’s also been offered at least $20M to sell his company! Justin has an extremely diverse business development background that highlights his strengths within concept creation, software integration and corporate execution. He has built, sold, and licensed several companies throughout his career, and his entrepreneurial and business management education has helped his ventures to build platforms, engage partnerships, and forge syndication.

Podcast Topics Include:

  • Building a company based on a basic life need
  • Becoming an overnight success in four years
  • Creating a culture of treating others well
  • Hiring “friends” instead of “hiring blindly”
  • Staffing a company with existing entrepreneurs
  • Giving away equity to get skin in the game – “Bring on the talent and give them a piece”

Full Show Notes:

Sep 27, 2017

“If you have enough of the right people, you have an immune system against the wrong people.”

– Steven Benson, CEO,

In this episode of The Pivotal Leader, Gina Trimarco interviewed, Steven Benson, CEO of After receiving his MBA from Stanford, Steven worked in Sales at IBM, HP and Google where he was Google Enterprise's Top Sales Executive in 2009. In 2012, Steven founded Badger Maps, the #1 Sales App in the Apple App Store, which helps Field Sales People be more successful. 

Badger Maps provides automatic territory management for Field Sales Reps and helps them take action on their customer data by visualizing it on a map. Reps use it to optimize schedules and routes to get more meetings and sales.

Podcast Topics Include:

  • Turning a sales challenge into a business
  • Getting a company off the ground and building a team
  • Leveraging “zero value deals”
  • How fear can kill a sale
  • Finding the right people and getting rid of the wrong people
  • The reality of not recognizing culture problems
  • Creating a culture where people thrive
  • The “Badger Of The Week” culture builder concept everyone should be doing!
  • Try out Badger Maps by mentioning this episode!

Full Show Notes

Sep 19, 2017

Culture isn’t just put some core values on the wall and call it a day. It has to be infused in absolutely everything you do.” – Felena Hanson

In this episode of The Pivotal Leader, Gina Trimarco interviewed Felena Hanson, a long-time entrepreneur and marketing maven. Her latest venture, Hera Hub, is a spa-inspired shared workspace and business accelerator for female entrepreneurs. This as-needed, flexible work and meeting space provides a productive environment for growing businesses. Hera Hub members have access to a professional space to meet with clients and to connect and collaborate with like-minded business owners, thus giving them the support they need to be prosperous.

She has three company owned locations in San Diego and licensed locations in Phoenix, DC, and Sweden, with more cities launching soon. She’s on a mission to support over 20,000 women in the launch and growth of their businesses by 2020.

Felena and Hera Hub have been featured in Inc Magazine, the BBC News, Forbes, and the New York Times.  She also is the author of “Flight Club – Rebel, Reinvent, and Thrive: How to Launch Your Dream Business”.

Podcast Topics Include:

  • Fast growth of the entrepreneurial businesses, especially women-owned businesses
  • How Hera Hub, Hera Angels & Hera Labs was started and funded
  • The difference between angel investors and venture capitalists and the growth of female angels
  • Commercial real estate challenges; negotiating leases as a new business concept
  • Licensing vs franchising and culture adaptation with licensed locations
  • Figuring out formulas to make a business profitable

Full show notes:

Sep 14, 2017

“Culture is up to us. We need to be the thermostat for culture. Not just a thermometer.“ – Rick Coplin, Former VP, Rev1


Podcast Topics Include:

  • Entrepreneurial drive
  • The passion of sales people
  • Pitching for customer and concept validation before funding
  • The type of talent to look for
  • When culture matters the most and how to set it
  • Retrofitting a culture in trouble
  • Employee empowerment
  • Successful and consistent communication as a strategy

Full Show Notes:

Sep 7, 2017

“If you are transparent and honest 100% of the time, you are open not just to asking questions but also open to advice and suggestions, [and] people are going to respect you more.” – Russell Tuchman, CEO, BashPros

In this episode of The Pivotal Leader, Gina Trimarco interviewed Russell Tuchman, entrepreneur, world traveler, personal trainer, cinephile, adventure seeker, and Founder & CEO of BashPros.

As co-founder of his first startup, Buddytruk, Russell oversaw various aspects of the company including operations, fundraising, sales, insurance, HR, and business development. He left Buddytruk in order to start up BashPros, after recognizing an opportunity to aggregate the event industry. The goal of the BashPros platform is to make events more accessible, affordable, transparent, and streamlined for the masses and helps people find the perfect event professionals for their needs.

Podcast Topics Include:

  • Helping clients have and create unique experiences
  • Building a double-sided market place
  • Managing Type A personalities
  • Family member leadership role models
  • Setting standards for yourself and others to follow
  • Balancing work and personal in relationships
  • Being a transparent leader
  • Being a no-ego business to do what’s best for the business
  • Leadership advice for startups

Full show notes at:

Aug 27, 2017

“You can’t pull together a team without putting a priority on understanding what everyone’s background and culture is.“ – Peter Gasca

In this episode of The Pivotal Leader, Gina Trimarco interviewed Peter Gasca in person in the studio, where they bantered about being an entrepreneur, adapting to cultures, the differences between Gen X and Gen Y and so much more.

Peter Gasca is an experienced business executive and entrepreneur, with a background in multiple business disciplines across several industries. He is a management consultant, coach, speaker, business writer, startup advisor/mentor, co-author of One Million Frogs and a regular contributor to and

Peter also works with Coastal Carolina University as the Director of the Community and Business Engagement (CoBE) Institute, a student-led management consulting organization with a focus of pairing high achieving students in real world business projects. He also serves as an Assistant Professor. 

Podcast Topics Include:

  • Working in Russia as an American
  • Establishing credibility when you don’t know company AND country cultures
  • The importance of knowing how talk, listen, empathize and pivot
  • Leveraging your personal strengths
  • Acceptance vs Agreement (and other improv philosophies)
  • Social media story filtering and information disparity
  • Income inequality
  • “Niche is the new big” in business and the marketing behind niche businesses
  • How to be a successful start-up
  • Why traction is more important than ideas
  • Differentiating yourself and your business
  • Trends in employee retention and how to let go of star performers
  • Why Millennials (“The Choice Generation”) jump jobs
  • References to Justin Irizarry (OrthoNow), Charlie Fusco, (Brains, Boobs & Balls), Paul Singh (500 Startups)

Full Show Notes at:

Aug 23, 2017

“Outward success is an inside job.“ – Bobby Albert

In this episode of The Pivotal Leader, Gina Trimarco interviewed Bobby Albert, CEO of Values-Driven Leadership LLC, an Institute focused upon teaching others the growth enabling potential of building foundational values into company culture. These values affect how employees treat one another and how they serve the company's customers. When the right values are in place, employees become empowered to make decisions they believe in and that allows leaders to gain the leverage they need to grow revenue and profit.

Bobby, a Wichita Falls, Texas native, took over the family moving business when his father died unexpectedly. He transformed his father’s five-person business into a fast growth company, eventually employing 150 people before The Albert Group of Companies was approached by a strategic acquirer.  Rather than simply accept their first acquisition offer, Bobby patiently negotiated the offer up by more than 100% before he agreed to a deal.  


Podcast Topics Include:

  • Creating a “people first” culture based on respect
  • How to build a culture
  • Why culture is like the wind
  • Delighting versus Satisfying the customer
  • The Triple E philosophy (Experience that Exceeds Expectations)
  • Having a participative leadership style
  • Core values that everyone can authentically live by (versus aspire to live by)
  • Being a values-driven organization instead of results-driven
  • Ways to get buy-in for core values and fostering culture

Full Show Notes:

Aug 15, 2017

“If they’re just not the right fit for you, it’s toxic to your company and it’s toxic to your growth. As hard as it is to walk away from a revenue stream, it has to be done.” – Karla Jobling, COO, BeecherMadden

In this episode of The Pivotal Leader, Gina Trimarco interviewed Karla Jobling, COO and Owner of BeecherMadden, a recruitment firm with offices in London and New York. Their expertise is in the attraction of senior global talent and subject matter experts, with a specialty in technology solutions. Company culture has been very important to the growth of the business and keeping that culture through the past 5 years, has not always been easy for them. Karla notes that they can tie periods of poor performance back to a shift in the company culture. They have also had to balance keeping people who are toxic to the culture, when they are high performers.

Podcast Topics Include:

  • Managing cultures in different parts of the world, including employees and clients
  • The first few months of onboarding new employees
  • Managing without micromanaging
  • Having a “family” company culture
  • The core value of honesty
  • The secret sauce to attracting the right talent: asking questions that align with your company core values; “Have you ever told a lie?” as an interview question
  • Managing top performers as well as underperformers who don’t fit the culture
  • Eliminating toxic people
  • The U.S. “Hire or Fire” Culture vs the U.K.’s mandate of giving employees one to three months to improve before termination
  • Meritocracy
  • Getting business by being confident enough to ask for it
  • Being open minded about potential job candidates that might not fit your “profile”

Full Show Notes:


Aug 9, 2017

In this episode of The Pivotal Leader Gina Trimarco interviewed Alex Moen, San Diego California native and lifelong entrepreneur. Alex has had multiple Fortune100 corporate partners in his career, gone from zero to 30 employees in less than 3 months, and has run businesses with home offices in multiple states AND countries. The companies being both online and offline in nature.  Currently he is running two subscription box, automated online businesses, which include and (men’s fashion accessories). 

Podcast Topics Include:

  • Being a serial start up business entrepreneur
  • The Subscription Box business model and industry
  • Finding employees with the “right” attitudes versus the “right” resumes
  • How to avoid a mass employee exodus during fast growth
  • Employee handbooks with core values that don’t match reality
  • The Half Ass, Quarter Ass Theory
  • Getting to know your employees personally while separating personal from business
  • Choosing natural and organic growth over fast growth
  • The three types of mentors that every leader needs
  • Best conference for CEOs to attend for networking: CEO Space

Full Show Notes:



Aug 2, 2017

“When you think of the CEO’s job, if you have very talented people around you, hopefully should make yourself irrelevant 99% of the time because all the day-to-day stuff is being handled by people who are better at their jobs than you are.” – Jonathan Frankel, CEO, Nucleus

In this episode of The Pivotal Leader, Gina Trimarco interviewed Jonathan Frankel, Founder and CEO of Nucleus – a startup on a mission to fundamentally redefine the home intercom system and help people stay closer to loved ones.

One of the coolest things about Jonathan is hearing his story about having an idea to make life better for families and with no real knowledge of technology, hardware, manufacturing and managing people, he had enough desire and passion to find the right team members and venture capital to innovate a new product!

Nucleus is a home intercom device that launched in August 2016 to transform the way families communicate in and away from the home. Its lightweight intercom can be mounted or propped anywhere in the home (or between homes) to create instant points of audio and HD video communication between rooms, homes, or mobile-to-home with its smartphone app.

Within one day of its launch, Nucleus sold out completely. And in one month, Nucleus hit sales in 50 states – major traction for mainstream adoption of smart home technology.

Podcast Topics Include:

  • How to be the antithesis of the typical tech start up
  • Building a company based on the core values of being family friendly, kind, nice, easy going and respectful
  • How to find talent: let them find you
  • Starting a business from an idea, raising capital and producing a product that sells out on the first day
  • Raising capital through traction and connection
  • What to do when you’re not a natural connector
  • The theory of “lines, not dots” in the VC world
  • Managing fast growth = Managing cash flow
  • Leadership based on logic and rational thinking
  • CEO responsibilities

Full Show Notes:

Jul 27, 2017


In this episode of The Pivotal Leader, Gina Trimarco interviewed Trevor Longino, an American marketer with 20 years of experience in the industry, focused mostly on strategic, digital and event marketing, and he has been a consultant at Disney's Yellowshoes Interactive, Universal Studios, Stratosphere Casino, Cox Communications, CD Projekt, and many more companies. He has taken 4 different startups from newly launched to #1 in their industries.


Podcast Topics Include:

  • Having an open and honest culture
  • When leaders “screw up” - Making and learning from mistakes (and how companies give lip service to this)
  • Being a leader vs a manager
  • “Why” starts with leaders and employees fill in the “how”
  • The difference in between Gen X & Gen Y in problem solving
  • The leadership approaches of Steve Jobs, Elon Musk & Google
  • Understanding personalities and having emotional intelligence
  • Getting extraordinary talent at less cost
  • Explaining your leadership style and sharing expectations when hiring team members
  • Balancing your craft/expertise with being a leader

Full Show Notes at

Jul 18, 2017

“Approachable is not about being your best friend or even that nice. The question [about a leader] is ‘Is this person someone you feel safe coming to?’”

- Phillip B. Wilson

In this episode of The Pivotal Leader, Gina Trimarco interviewed Phillip B. Wilson, Founder and Chief Evangelist of Approachable Leadership, a leadership consulting firm.

For over two decades as a labor expert, Phil has helped thousands of companies survive – and triumph over – life-or-death employee relations disasters. Over and over, he’s been an eyewitness to leadership train wrecks.  Over years of watching what doesn’t work (including a lot of traditional leadership advice) he’s stumbled upon what he calls “the One Ring of leadership,” approachability. Yeah, he’s also a self-proclaimed nerd.

Like all business owners, Phil is a leader too. He is an Entrepreneur's Organization board member and owner of an Inc. 5000 consulting business. Before that, he was a labor lawyer and HR Director of a riverboat casino (really!) – he has struggled through the same leadership challenges each of us face every day.

Podcast Topics Include:

  • Going from broken to positive leadership
  • The employment relationship – a different kind of marriage
  • Leveraging leadership to turn things around
  • The “one ring” of leadership philosophy
  • Understanding leadership styles
  • Focusing on connection and approachability
  • The 3 most important questions a leader should ask
  • “Power Distance” – a leadership failure
  • The “Stop, Listen & Confirm” approach
  • Strategies for leadership training consultants

Full Show Notes:

Jul 12, 2017

“I believe that there is currency in humanity. People are currency with value while money is superficial.” – Paul Amelio, CEO, N2 Global Solutions

In this episode of The Pivotal Leader, Gina Trimarco, Chief Results Officer of Pivot10 Results, interviewed Paul Amelio. Paul is a creative ad genius and inventor. He’s also the co-founder and CEO of N2 Global Solutions, Inc., a New York City-based technology company that has developed the first integrated wireless network of its kind—an Internal ‘Super Grid’ that consists of modules that retrofit into a building’s existing electrical junction boxes, that communicate remotely with an existing Building’s Management Systems (BMS).

What’s most interesting about Paul is his journey from Italy to the Bronx, living his own “Bronx Tale” in the 60s. He arrived in America, as a child, with his family one month prior to the assassination of Martin Luther King. His mother didn’t want him to end up a Shepard, so they boarded a cruise ship as "vacationing" passengers to America with no intention of returning to Italy so they could have a better life. His story of growing up and grabbing the American dream is inspirational. Ironically, the cruise line was called the SS Michelangelo. Paul is a true “Renaissance Man” you need to know!

Podcast Topics Include:

  • The journey from immigrant to US citizen to entrepreneur
  • Realizing your talents and leveraging them
  • The difficulty of creating a product “that’s a piece of you” and needing the help of others to sell it
  • Selling a necessity vs, a commodity
  • Building currency in relationships to create real equity
  • Creating jobs while fixing the environmental climate
  • Providing training and opportunities for minorities
  • Having a “CBO” as a secret weapon for success

Full Show Notes:

Jul 4, 2017

“Diversity of thought is one of the most critical things in business today.” – Kendley Davenport, CEO, Source4Teachers

In this episode of The Pivotal Leader, Gina Trimarco spoke to Kendley Davenport, Chief Executive Officer for Source4Teachers, a leader in the K-12 education staffing space. He leads a team of more than 250 corporate employees, in addition to 30,000 daily and long-term substitute teachers and support staff across eight states.

Source4Teachers offers educational talent management solutions, specializing in teacher recruitment. They are the fastest growing company in their space, the 7th largest staffing firm in America and on the 2017 Forbes list for Best Large Companies in America.

Podcast Topics Include:

  • How and why to be disruptive
  • Managing fast growth (50-60% growth in one year)
  • Having a collaborative decision-making approach
  • Diversity of thought as a tool for solutions
  • Predicting client needs to forecast growth
  • Ways to engage talent pools
  • Keeping remote teams feeling connected
  • Discovering and understanding employee needs
  • Choosing the right customers
  • Maintaining a high level of innovation and entrepreneurial spirit

Full Show Notes:

Jun 27, 2017


“We had to improve the performance of the organization because lives were in the balance.” – Joe Roth, CEO, NJ Sharing Network

In this episode of The Pivotal Leader, Gina Trimarco spoke to Joseph (Joe) Roth, president and CEO of NJ Sharing Network, the nonprofit organization that saves lives through organ and tissue donation in New Jersey and one of the few non-profits that is “excruciatingly regulated” by federal law.

He has fostered a culture of selflessness, where each of the 180+ employees feel a sense of responsibility for the success of the organization, and more importantly, for the lives that depend on it.

In this podcast interview, Joe talks about how he and his leadership team have built a collaborative and team-focused environment in an organization with highly stressful and emotional jobs.

Podcast Topics Include:

  • Recruiting people based on company mission
  • Recruiting for high stress positions
  • Developing a set of core values that are cornerstone to business
  • Hiring consultants to develop leadership teams
  • The importance of trust and accountability for leaders
  • Eliminating the “command and control” leadership style

Full show notes at:


Jun 20, 2017

“This is what I suck at. So, you better be good at it.” – Sharon Koifman on how to be the best leader with the best team.

In this episode of The Pivotal Leader, Gina Trimarco spoke with Sharon Koifman, Founder and CEO of Distant Job, where he has modeled a new method for subject matter experts and startups to hire and manage exceptional and remote IT talent. He is a specialist in global IT recruitment, with over a decade of experience in the IT sector and HR industry. He has also successfully operated and managed an international web hosting company, as well as an IT consulting firm, building a customer base of nearly 3000 accounts and overseeing 30 remote employees in offices across the globe.

Podcast Topics Include:

  • Finding your “happy place” in recruiting
  • “Quantity for Quality” approach to building the best team
  • The controversy over paying lower wages to remote workers in other countries
  • Working with recruiters who specialize in your industry
  • Managing remote “offshore” employees just like your local ones
  • Knowing how to connect to create loyalty – have good conversations
  • Admitting to mistakes as a leader
  • How to tell a difficult sales story in creative ways
  • The value of hugs!

Full Show Notes at:

Jun 13, 2017

“There’s no success or failure gene.” – Michael Alden

In this episode of The Pivotal Leader Gina Trimarco spoke to Michael Alden, CEO, TV Host & #1 Best Selling Author of Ask More Get More and 5% More. He matter-of-factly talks about his rough childhood growing up in the “hood” as a kid destined for failure, surrounded by a family of addicts.

Michael Alden, Esq., has over 15 years of experience in Direct Response Marketing. Starting his career in direct response customer service while in law school, Michael moved onto call center sales and quickly became a sales manager before being promoted to General Counsel, a position he held for over 4 years. In 2009 Michael founded Blue Vase Marketing, LLC based on the values taught in the book The Go Getter and under his direction, Blue Vase Marketing, LLC has grown to be a premier Direct Response firm.

Podcast Topics Include:

  • How the brain can change and impact talent by acquiring skills that lead to success
  • A company culture based on “It Shall Be Done”, “focus on what you’re doing and not what others are doing” and a “Queen Bee” mentality
  • Getting the job done and not worrying about where that happens
  • Recruiting strategy: hiring and training from within
  • Why micro goals are better than stretch goals
  • Asking for more of yourself, others and life – “you should never NOT ask for more.”
  • Recommended books: Go Getter, The Fred Factor, The Talent Code, Good To Great

Full Show Notes at: podcast33_michaelalden


Jun 6, 2017

In this episode of The Pivotal Leader Gina Trimarco spoke to Katie Lemieux and Dr. Kate Campbell, co-founders of The Private Practice Start Up and discussed what it takes to be build a private practice and be an evolving entrepreneur.

They are both Licensed Marriage and Family Therapists who are passionate about inspiring other mental health professionals and entrepreneurs to fulfill their private practice dreams by making them become a reality!   They each have their own successful six-figure private practices that they built from the ground up.  The path to success was not a straight line. They say it was much more representative of the stock market including the downturn during the recession.  

While they were creating their individual practices, there was little information on how to establish a full fee, six-figure practice.  Each of them have done that in their own way coming across many mistakes, challenges, and throwing spaghetti on the wall to see what would stick. And now they help other practitioners strive in their own practices.

Podcast Topics Include:

  • The business side of having a private practice
  • Scaling beyond “hours for dollars”
  • Being clear about ideal clients and your “why”
  • Overcoming the scarcity mindset trap
  • The importance of having a with vision, mission, culture first
  • Creating systems
  • Making sure to “self five” yourself whenever possible

Full show notes at: podcast32_PrivatePracticeStartUp

May 29, 2017

“You’re thinking about hiring people and they’re going to give you the better years of their lives and I feel if I’m asking that of my employees, in turn their lives should be better because of my company.” – Drew Sementa, CEO, Tidal Commerce

In this episode of The Pivotal Leader, Gina Trimarco spoke to Drew Sementa, CEO of Tidal Commerce.

Ask anyone and they’ll tell you that Drew Sementa was always an entrepreneur at heart. Even at 14 years old and working during the summers for his grandfather’s construction business, he was hungry to make his mark. And then there was that time selling candy on the school bus (that his mom bought in bulk for him).

Drew tells Gina about how he grew business after becoming a college drop-out during the early 2000s when many start-ups were going under, including the one he dropped out of college for! After the third company went under, he decided he could do it better in the unregulated industry of credit processing, starting with being honest in business!

In 2003, from the basement of his home, Drew started what is today’s Tidal Commerce, an established player in the Merchant Processing Services Industry. Drew has been Tidal's driving force and CEO ever since its beginning.

Pivot10 Results is not only a client for many years, but is also a partner of Tidal Commerce, offering training and tools to their clients, starting in June 2017!

Podcast Topics Include:

  • Being fearless in an unregulated industry that is often criticized
  • Rebranding and reinventing an existing business
  • Strategies for acquisition and culture immersion
  • The mindset of expecting employees to stay a lifetime
  • Attracting clients through honesty and transparency
  • Working with a partner who’s also your spouse
  • Scaling culture BEFORE scaling growth
  • How to sell to CEOs

Full Show Notes at podcast31_drewsementa

May 23, 2017

“Reach across the table and make things happen.”

In this episode of The Pivotal Leader, Gina Trimarco spoke to Janine Iannarelli, international aircraft broker and Founder/President of Par Avion Ltd based in Houston, Texas. Janine is considered a pioneer among women in the aviation industry with over 30 years of aviation business experience. having represented numerous corporations and private individuals worldwide with respect to both the sale and purchase of business aircraft.

Par Avion is an aircraft marketing firm that specializes in the exclusive representation and acquisition of business aircraft and whose area of expertise lends itself to the Bombardier, Citations, Falcons, Gulfstreams, Hawkers, and Phenom product lines.


Podcast Topics Include:

  • Buying and selling aircrafts
  • Surviving and thriving in economic downturns
  • Key Strategies for success: Flexibility and Dealing with Mercurial Prospects
  • Core Values start with Family Values (upbringings)
  • Strategies for women in male-dominated industries
  • How horse riding prepares one for business success
  • The power of listening
  • Preparing for financial security

Full Show Notes:

May 16, 2017

“You have to have ‘culture by intention’ as a CEO – we have to have authentic core values and lead with those. We have to make them [core values] NOT a plaque on the wall.”

In this episode of The Pivotal Leader, Gina Trimarco interviewed Adam Robinson, CEO of Hireology. Adam believes most companies are bad at recruiting and that’s why he scaled his recruiting business into a cloud-based hiring platform. Hireology's cloud-based hiring platform is used by over 3,000 organizations in the United States and Canada. 

Adam also is author of THE BEST TEAM WINS:  Build Your Business Through Predictive Hiring, in addition to be being a noted recruiting industry expert, speaker, and author with over 20 years of experience in the field of hiring and selection management.

Adam and talked about his mission to help business owners make better hiring decisions using predictive data and technology and much more …

Podcast Topics Include:

  • Scaling from a service business to a product business
  • Strategies for preserving culture as you scale quickly
  • How to hire right (motivated people) versus managing headaches
  • Answering the question “Would you fire your top performer if they’re not a culture fit?”
  • Instilling trust and not caring about cell phone and social media usage
  • Understanding intrinsic motivation as being “hard wired” versus “acquired”
  • Internal locus of control – hiring those with the mindset of “You didn’t tell me to do it that way” versus “I should have done a better job understanding what you wanted”
  • The “No Asshole Rule”
  • The importance of having an employment brand that attracts the right people and repels the wrong ones
  • Why they have two gorillas in their office

Full show notes at:

May 9, 2017

“Hiring is casting. If the film is poorly cast and the actor can’t act, you won’t get there.” - Gabriella Mirabelli

In this episode of The Pivotal Leader Gina Trimarco spoke to Gabriella Mirabelli, the foremost authority on translating millennial behavioral trends for executives at major media enterprises. She was listed on Inc. as one of the "5 Unsung Heroes of New Media" and is the CEO and co-founder of ANATOMY, a New York based, Emmy Award winning creative agency and branding consultancy. As the host of The Up Next Podcast, she talks with the brightest innovators, risk takers, and disrupters on the front lines of change from Hollywood, Wall St. Silicon Valley, and beyond.

Over the last half decade, Gabriella has studied how the practices of media brands intersect with the media consumption habits of millennials. Her most recent in-depth report “Millennials At the Gate” is an examination of streaming, ad blocking, and piracy habits of young millennials. It has been cited by major publications such as Forbes, The Wrap, MediaPost, and Yahoo Finance.

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Podcast Topics Include:

  • Why employee recruitment is failing at the point of selecting the team
  • How NOT to become a “helicopter office” (replacing helicopter parents)
  • Seeing hiring employees as “casting” actors – A players produce higher box revenue
  • The reality behind motivating team members; bean bags are not the answer!
  • When parents contact employers to resolve their adult children’s work problems
  • Behaviors to note during interviews
  • How to “future proof” your business
  • Pivotal strategies for overcoming difficult economic times
  • Our contemplation about Millennial behavior in the workplace and how to leverage it
  • Onboarding first-job employees

Full show notes:


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