"If you start managing innovation teams in some sort of a regular traditional business model ... forget it. It's not going to work. It's not going to happen. You need chaos. You need structured chaos and you need freedom." - Bjorn Oste
On this episode of The Pivotal Leader, Gina Trimarco interviewed Bjorn Oste, Co-Founder & CEO of Good Idea Drinks, also known as "The Swedish Sugar Buster". Good Idea is a sugar and sweetener free flavored, carbonated water that helps people with normal blood sugar levels handle the blood sugar spikes following a meal.
Prior to Good Idea, he co-founded Oatly, a 100% oat-based milk, sold in over 25 countries including North America, Europe and Asia with his nutrition professor brother as a co-founder, He also co-founded Aventure AB – a research-based company specializing in the development of advanced and functional food concepts. Their purpose is to develop attractive food products with preventive properties that make it easier for people to move towards a healthier lifestyle.
It's a totally new approach and they chose the USA as their first market for obvious reasons. Lifestyle related diseases such as type 2-diabetes, obesity and CVD are sky rocketing, and they see a real need of changing the paradigm – from cure and treatment to protection and prevention by lifestyle change.
And prior to this, he co-founded Dynasoft, a world leader in specialized complex computer security systems for global banks, blue chip companies and governments.