“Hiring is casting. If the film is poorly cast and the actor can’t act, you won’t get there.” - Gabriella Mirabelli
In this episode of The Pivotal Leader Gina Trimarco spoke to Gabriella Mirabelli, the foremost authority on translating millennial behavioral trends for executives at major media enterprises. She was listed on Inc. as one of the "5 Unsung Heroes of New Media" and is the CEO and co-founder of ANATOMY, a New York based, Emmy Award winning creative agency and branding consultancy. As the host of The Up Next Podcast, she talks with the brightest innovators, risk takers, and disrupters on the front lines of change from Hollywood, Wall St. Silicon Valley, and beyond.
Over the last half decade, Gabriella has studied how the practices of media brands intersect with the media consumption habits of millennials. Her most recent in-depth report “Millennials At the Gate” is an examination of streaming, ad blocking, and piracy habits of young millennials. It has been cited by major publications such as Forbes, The Wrap, MediaPost, and Yahoo Finance.
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